企業(yè)購買工業(yè)品的目的是為了投入到再生產(chǎn)過程中去，工業(yè)品營銷不同于一般消費品的營銷。菲利浦.科特勒（1996）認為工業(yè)品營銷的主要特性為：產(chǎn)業(yè)客戶，團體采購，供購雙方關(guān)系密切，目標客戶群體相對明確，購買者數(shù)量少但購買量大。工業(yè)品的采購是衍生需求，即工業(yè)品市場的需求隨消費者市場的變化而變化；從消費彈性來看，工業(yè)品的市場需求缺乏價格彈性。

廈門市哲控工業(yè)設備有限公司
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